Comparison of Marketing Strategies in Banking Industry

Comparison of Marketing Strategies in Banking Industry 1. Introduction There has been progress and advancement in the field of finance and business due to the widespread use of information technology. Banking Industry has proved that it is far ahead due to the implementation of several technologies and most of its industries and businesses are doing exceedingly well because of this. In todays times, when one is interacting with banks and other financial institutions there is a gap in services which is felt by the demanding and upmarket consumer. Due to this banks have had to pull up their socks and turn around their operations by introducing sophisticated means of conducting business. They have hence provided ATMs (automatic teller machines), computer and internet banking, phone banking and banking kiosks are proving to be alternative means to benefit from the banking services in a comfortable and convenient manner. According to scholars Wong (1998) and Kimball Frisch (1997), e-channel, also known as innovative distribution channel or online banking, as per Daniel (1999) or technology-intensive delivery system, says Filotto et al. (1997), is interpreted as the approaches used to deliver financial products using electronic media such as personal computer, the telephone and the Internet, say Dannenberg Kellner (1998). The ATM as a matter of fact is the most commonly used electronic distribution channel that aids the customers of a bank to conduct their banking transactions, which could be deposits, withdrawal or balance enquiry 24-hours a day. All banks in Malaysia provide ATM services coupled with the phone banking option. As the customer service department has been centralized services such as phone banking, account balance enquiry, instruction to issue bankers cheques and giving standing instructions are services which can be executed for all. Though a call will first reach an automated respo nse system, a customer may want to talk directly with a service representative. The phone banking facility is available 24 hours a day. Some examples are Direct Access of Southern Bank, Tele-banking of RHB Bank and Maybank. Phone banking, or also known as remote e-banking, self-service banking, home banking and office banking, is the third type of e-banking. There is internet banking as well which makes use of the Web. This is a comfortable way of finding out the balance in your account, if you need to transfer funds or request for a cheque book, and make the payment of bill, and can be done at home or while you are in office. Within three years, marketing companies believe that the financial services business over half of the customers will use the Internet to make themselves knowledgeable about the new financial services, products and search for more information, if they do need it. This number can even go higher in a short period of time. LIMRAs optimizing Opportunities with Online Consumers (2007) came to the conclusion that around out of 10 online customers, 7 say that they expect to check products, prices, grading and details of the company on the internet. These findings show that there is plenty of opportunity for people to make use of the internet to introduce opportunity within a large number of prospective customers. As the World Wide Web continues to grow, the expectation of the user and his behaviour are also changing. Potential customers now have the skill to develop content online and play a proactive part in creating and sustaining relationships with companies they are able to find online. This dissertation aims at exploring the effectiveness of e-marketing in banking industry and its impact on the industry. 2. Problem Statement In order to increase the customer base, the marketing team of a bank uses content and illustrations in direct mail or ad campaigns to attract and draw customers towards it schemes and products. Of late there has been an increase in tele-callers as well who persistently call and promote the various products available. On the Internet, which is fast-paced in form and function, banner ads and smartly written click-to-pay has become a trap to captivate customers. The other level is keyword buying from Google and other search engine providers, and especially the buying of regional keywords. This one is a fresh technique used to bring the surfer to a website, where he or she will find ways to do business with your bank. The use of technology in the marketing of service industry especially banking industry is not such a new concept. Its been used and have been in use for various countries but it should have a key focus which will be discussed in this research. 3. Research Question What is the effective e-marketing tool(s) used in bank industry marketing? Evaluate the comparison between UK and Indian Banks? 4. Research Objectives The key objectives of the research are: To evaluate the various marketing strategies used by the banking industry. To study the effectiveness of different marketing strategies used. To examine the various e-marketing methods used by the service industry. To study the effective e-marketing tools used by UK Banks. To study the effective e-marketing tools used by Indian Banks. To evaluate the comparative analysis between e-marketing tools used in UK Bank and Indian Banks. 5. Literature Review The Meaning of Marketing Marketing has a two-way definition when it talks comes to discussing corporate activities. Firstly, it is used to adjust its resources on a constant scale so as to satisfy its chosen customers and in doing so to offer social and financial benefits. This is being tagged as marketing concept and stresses on the accountability of senior management to keep an eye on the situation and acclimatize oneself to changing situations. The scholar Levitt (1983), is a promoter of this concept. The other definition is to perceive marketing as a subject of demand management, primarily a technology to affect the behaviour of customer groups. This method is tagged as marketing management and it stresses the accountability of operational management to stage-manage demand in support of the business. It handles the selection of target markets, collection of appropriate offerings and stresses on advertising. According to Anderson (1983), it has many advocates as this been in the thoughts of most marketing theorists to date. Marketing in Banking The UK clearing banks have a branch network which is similar the field sales force of a production company. It is through these branches that customers are able to make use of the services of the bank. The branches work as outlets through which the banks policies are put forth, its relationships with its customers is tackled and the markets are surveyed and intelligence reports are gathered. Hence the branch and its management seem to be pivotal to any marketing exercise and their behaviour towards marketing an essential element in its acceptance. It may be debated that technical transformations like cash dispensers, credit cards and other electronic modernization is taking the customer further and further from his branch and he is becoming a stranger with the staff of the bank. The branch of the bank is the main crossing point with the customer and these very alterations are likely to increase the value of the branch as a stage for business development and cut down on its role as a performer of money transactions.Whether marketing in the short term has improved the situation of a company by the results achieved in their branches, management is likely to introduce marketing. In the initial days when bank marketing was introduced in the UK, there were some doubts about the capability of a conventional line of work to acknowledge what appeared to be a different method to take up. The procedure and the concerns linked with the application of marketing to financial services is hence special interest to students of marketing and ba nking. Indian Banking Scenario In the 1960s marketing in banks began in its most conventional form of publicity and public relations. Even though they functioned within the stipulation that there can be only small changes among individual banks, the marketing environment of a bank has since then changed to a large extent. Today banks are facing strong opposition from the foreign, private and public sector banks, and there is a pressure from other financial institutions. Financial institutions are not only better placed statutorily, they provide higher returns and a handy product-mix which offer tax rebate benefits as well. A far as the supervision of their marketing function is there, these companies are better supervised and administered. While, it is discouraging to observe that the immense boost received by the banking sector thanks to nationalization has not been factored in in productivity and profitability, on the other hand, its cost of carrying business has gone up, its bottom line has dropped and the disp arity between the anticipated and perceived quality of customer service has also become broader. As a result, the banking sector has been under strong criticism by the Government and the public alike. In order to make their business environment more positive, in the last few years, banks have adopted various steps which are initiating creative schemes; organizing processes to reduce paper work and delays; introducing teller systems; competent enhancements in the look and feel of the banks branches; looking up the model, expert and service branches; offering extra boost to their publicity initiatives; creating customer service bodies at the banks offices; carrying out customer relations programmes; establishing customer service departments at the head office of banks; making courtesy weeks/fortnights, customer service campaigns and door-to-door surveys; setting up May I help you? counters and placing public relations officers in large branches. These reactions of the bank show that may be they have woken up to a logical way of marketing their financial services, and to think beyond the narrow course of marketing as publicity and public relations held so close by them. UK Banking Scenario In developed countries, though industrial and consumer goods industries have increased their marketing exercises, service companies and the banking businesses seem to be slow in taking up and enforcing the marketing concept, for case studies in various countries, say Watson (1982), Donnelly Berry (1981), Lewis (1981), Cramer (1968). To the best of the present authors knowledge, there are no researches of bank marketing in developing countries, more so in Turkey. As Turkey becomes more liberalized and industrialized, marketing of bank services becomes crucial to its economic development. Also, data about bank marketing is important for foreign bankers, international monetary agencies, domestic policy makers and overseas businesses which deal with Turkish markets. Technology Marketing in Banks The banking industry would not have been so sophisticated and evolved had technology not been harnessed to its maximum. There have been a number of factors responsible for its progress and evolution. Broad economic trends and social forces, toned down by government policy and controls, become the environment within which progress occurs, and the level of oppositions largely decides the rapidity of amendments. Technology is a way to prevail over obstacle and expenses, but in recent years it has become all-embracing and advocated change. It has also been accountable for the rise in superiority of marketing in the supervision of banks. There are two factors why only providing a gist of a single banking system at the present time would be insufficient to study the influence of technology. The first is that the application of technology is unequal among countries and period of time, and the other is that technology is growing very fast and will continue to do so. There is a time gap before technological developments are implemented and we need to know what decides this gap. The only way to move forward is by way of a historical study, sketching an outline of the parallel progress of technology and banking operations since the 1950s and perhaps into the future. Technology and Marketing It is a well-accepted fact that the value of marketing in dependent on the level of opposition in a certain market. Since 1950s, competition has shot up in all banking markets, and it continues to grow with the existing trend of de-control, which focuses on getting rid of structural barriers between types of institutions and market, while escalating the control for prudential objectives. In this environment and period, the growing worth of marketing departments is not alarming. Even a perfunctory glance at marketing literature reflects that the contribution of bank marketing has undergone a change in this period. Some writers have typified three different stages through which it has progressed the first stage was the one in which marketing was restricted to advertisements that reiterated the banks strong points; the second was one in which the bank was proactive in marketing its new products; and the last stage began when banks tried to find out and match the actual requirements of the customer. In the first stage there was not much that a marketing department could do, however, in the second and third stages marketing had a powerful role to enact in bank management. In the second stage, technology took on an important role in bank marketing, with the design of new products. One mode that was adopted was to put up accounts for depositors, which often had a layering of interest rates as per the size of balance or a rate that altered daily and weekly with money market rates. Others offered some connection between two different accounts, perhaps a current account and an interest-bearing account; when the latter account was operated by a building society or savings bank that had little influence to offer current accounts, transfers between the accounts included two institutions. It was typical of banks in the second marketing stage to get lazy and so slow down the customers from making the most of the power to minimise their current balances day by day; in the third phase they are expected to meet the customers requirements, but it is surprising how few of them have yet to provide sweep accounts so that the current account balance is exactly zero by the end of the day. These features of the new accounts would have been impossible without support from the computer. The third stage is the one in which marketing becomes the superior part in the strategy of the banks, when marketing departments lose their shine as the banks management, at the highest levels especially, must comprise of people who have experience of marketing. It is also a stage in which the method is to fractionalize the retail customer base. Banks which provide payment services can easily beat the rivals on the basis of their computer record of the traits and the financial behaviour of their customers. Technology is hence vital for this stage but it would be wise to remember that technological support for new products and segmentation has been in existence since 1980 in the form of mainframe computers; the only new thing is the addition of new software. 6. Research Methodology Research approach The researcher took on a case study method to get a detailed understanding of how e-marketing Industry. As per Denscombe (2000) when emphasizing on one or few research units with the objective of obtaining detailed information, the best method is to take up the case study approach. As per Yin, when the researcher has almost no control over happenings and when the stress in on a certain event in real life and to answer how or why questions, case study is the preferred method approach. Case selection By using random sampling techniques, the researcher found 4 banks which include 2 from each country i.e. UK and India. One public and one private sector bank was chosen for both the countries. As per scholars Hunt Shelley (2004), a qualitative method makes the researcher grasp and construe the qualitative character of the information. The way forward keeping the qualitative aspect of the study in mind will include an in-depth study and assessment of the existing research and techniques applicable to the specific research problems, involving environmental issues within the marketing mix and policies created by the companies. The purpose is to fully grasp the way the companies create marketing strategies to remain in the competitive market. Data collection Primary data: According to Denscombe (2000), for an in depth knowledge and understanding of the importance of e-marketing strategies in in Bank. The researcher used a face-to-face interview as the most apt method. This would not only enable him to seek information, but also give him an opportunity to seek detailed clarifications on the thoughts. Walshman (1995) had stressed on the advantages of personal interviews as one of the best ways to record the views and aspirations of the interviewee. The researcher faced problems such as limitations on the selective thoughts of one person, inconsistencies due to rigid beliefs of the interviewee, collation of voluminous data, transcription by using this methodology. To gather information from the interviewee, the scholar has suggested to use the semi-structured interview guide as interview questions would differ as cases had very different strategies. According to Walshman (1995) interviews provide the best way to understand the views of the participants regarding the actions and events, which have or are taking place and the views and aspirations of themselves and other participants. In qualitative approach there is the extra benefit of permitting the researcher to go back to the drawing board and assess the understanding provided by the respondent in more detail as compared to other methods. The interviews will be carried among managers of the companies who are accountable for the creation of green marketing strategies. The researcher documented the responses and also simultaneously recorded them to transcribe later. The researcher will be going for 5-10 interviews from each bank. Secondary data collection Secondary data is gathered from different sources such as websites, annual reports, books, journals and articles and case studies. The objective this information gathering is to find out the related data regarding strategies adopted by the Trident Solutions. Pilot study: A pilot study was carried out among interviewees to ensure that the terms used are correct and suitable. As per Denscombe (2000, p 135), interview will be held using the face to face approach in order to aid the interviewer to ask questions which were not in the interview guide depending on the respondents answers. Data analysis The information was studied using content analysis. After the interview got over, information was cut down to recognize the patterns and themes and obtain a clear understanding. As per Ghauri and Gronhaug (2005) information was explored, studied and classified based on the questions in the research questions. If more information was needed or when new questions arose, then another round of data collection would be conducted.

Adolf Hitler Leadership Case Study

Adolf Hitler’s leadership style cannot be narrowed down to one.   While he was a dictator who adopted a commanding style that sought tight control even if it created dissension among   his army of generals, he also showed an uncanny ability to sense   people’s inner workings   and concerns.This worked to his advantage and added to the compelling nature of his personality which stirred his followers to support and be loyal to him. A pedantic military strategist who attacked his enemies and even his own allies from within, Adolf Hitler was one who exhausted all means, notably violence and mass extermination of races, to further his goals.For him, the all-consuming end of expanding and transforming Germany into a world power   clouded his vision of   other matters which he deemed inferior.   That Hitler was fanatical in a viciously evil kind of way does not diminish the fact that he was a great strategist and leader who left an indelible imprint on other worl d leaders.The way he formed alliances, his unstoppable will to conquer and reinforce his logistics and methods for waging war, and the unrelenting spirit he displayed even when defeat was imminent all point to how tenacious Hitler was in overcoming obstacles to his overarching goal of world domination.Yet despite his sharp memory, keen attention for detail, and strong leadership traits, Adolf Hitler did have some weaknesses, notably an impatience for individuals with weak or retreating, unfocused character, and some rash decision-making.â€Å"He presents himself to the viewer with considerable dignity and complacency†¦ But this respectability overlaid an obviously unstable temperament marked by a propensity for impulsive decisions† (Fest, 1974, p. 16).Nonetheless, he displayed a singlehanded focus revolving around an expansionist subjugation of other nations to assert Germany’s dominance, and he manifested a consistent unbending policy of warfare towards attaining this end. In the end, this may have been a major factor that led to his eventual downfall. Indeed, despite his all-consuming thirst for absolute power and personal flaws and oversights, no other great leader has perhaps shaped world history in a colossal manner the way Adolf Hitler did.Mission & Vision StatementsAdolf Hitler’s mission statement was to establish allies, fortify his troops and launch an all-out offensive against those who would get in his way of shaping the destiny of Germany – by propelling it to great stature and letting it emerge as a world power.The vision statement was to command obedience and unwavering loyalty and support from followers and the entire citizenry because only Adolf Hitler could handle Germany’s unique problems. The citizenry was called upon to take a stand in the transformation of a new nation.Hitler prevailed upon the masses, who were swayed by his eloquent speech and charismatic leadership, and impressed on them that he wa s the answer to Germany’s socio-economic ills and that he wielded the power to reunite Germany and make it rise above its impoverished state.Main IssueThe main issue of this leadership case study is that notwithstanding his despotic character, Adolf Hitler was a skillful and compelling leader who moved the masses.He honed his political decision-making process with such impetus that it â€Å"laid the foundation for World War II† (Braunbeck, 1997, p. 5).   Though he advocated a fierce and inhuman kind of nationalism, he evoked an unyielding stance and a resolute view to achieve his goal.He totally believed that â€Å"only he had the vision, the will-power, the combination of military and political, political and `world-historical’ insight†¦ to restore the lost German empire to her greatness† (Braunbeck, 1997, p. 9).Environmental AnalysisIn the early 1930s, the era when Adolf Hitler rose to power as Chancellor of Germany, the German empire was saddled with socio-economic problems and the political machinery was on the brink of chaos. The situation clearly called for a leader with an iron fist, but then â€Å"President von Hindendburg stubbornly resisted offering the chancellorship to Adolf Hitler, a volatile political upstart whose followers were considered†¦ coarse, violent and undisciplined† (â€Å"Hartwick Classic Leadership Cases,† 2001, p. 1).The ensuing events illustrated that even if the odds were not in his favor, Hitler had utilized every means and power, including political conspiracy, to ascend to the highest office.   The circumstances he figured in and the way he used these to his advantage ensured that he remained his in much sought-after position. As noted in the Hartwick Leadership Cases:By the late thirties, Hitler was the commanding figure in Europe, possibly the most   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   powerful political figure in the world. The renewal of full employment in Germany   Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   subdued domestic opposition to Nazism†¦ Hitler was, quintessentially, a charismatic   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   leader. He inspired awe, devotion, loyalty, and obedience in an ever-increasing   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   portion of the German population† (2001, p. 2).It will be noted that one of Adolf Hitler’s self-confessed capabilities which helped him accomplish his ends â€Å"was the ability to judge men†¦ what sort, how he could best be used† (Schramm, 2007, p. 32). He also rode with the prevailing public outlook and opinions. Hitler harnessed the â€Å"awesome power he achieved over the German people†¦to attain his political goals† (Braunbeck, 1997, p. 6).The events in Germany during the period he ascended to the highest office, his way with people, and the personal magnetism he inspired among the masses whose gripes and sentiments he played on all worked together to set the stage for a leadership that thri ved with terrorism and a well-oiled propagandist machinery, on one hand, and a â€Å"feeling for order, rules and respectability† (Fest, 1974, p. 14) on the other.Key StrengthsOne of Adolf Hitler’s major strengths was â€Å"his uncanny ability to appeal to the subconscious and irrational needs of his audience and (ability) to solicit the desired response† (Braunbeck, 1997, p. 7).By audience we may refer not just to the masses who listened to him speak with conviction and fervor but to the generals and other members of his troops. Hitler displayed strong oratorical skills that greatly helped him win favor with the masses. At the same time, his speeches reflected his racial ideologies, like when he expressed in one instance:We are socialists, we are enemies of today's capitalistic economic system for the exploitation of the economically weak, with its unfair salaries, with its unseemly   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   evaluation of a human being according to wealth and pr operty instead of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   responsibility and performance, and we are all determined to destroy this system   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   under all conditions (Toland, 1976, p. 306).During trying circumstances, his perseverance worked to his advantage too, although there came a point when his all-out offensives to conquer turned out futile.As a military strategist, Hitler displayed that he can be quite knowledgeable.   â€Å"However, as his success continued to mount, he became more and more involved in the intricacies of battlefield tactics and strategy† (Braunbeck, 1997, p. 5) but tended to be over focused on the caliber of a weapon, technical capacity and speed of warships, and what may be expected of fortification lines.WeaknessesThat Hitler has a flawed personality is something just about everyone acknowledged. History recounts how Adolf Hitler was given to angry outbursts and uncontrolled rage, especially when he felt that people questioned his authority.   He restricted, rather than provided, the freedom of subordinate commanders to rely on their own judgment when a sudden crisis occurred.   He had to have a say on the matter.As far as his early experience in running state matters was concerned, Hitler displayed â€Å"complete unfamiliarity with the daily workings of government† (Schramm, 2007, p. 57).As a commanding leader in the battlefield, Hitler adopted a rigid stance.   For him, his â€Å"troops should never be given occasion for uncertainty by offering them the option to retreat† (Schramm, 2007, p. 108).Hitler was unbending in his ways, and insisted on doing things his way to the point of not consulting his generals, and in the process he made some blunders, like mounting an offensive against countries that were stronger than   Germany.Hitler is a clear-cut illustration of a study in contrast, because while he relentlessly sought to cultivate allies from other countries and acq uiesced to harmonizing relations with powerful countries like the US, he was too devious and consumed with desire to conquer that he strained such international relations.OpportunitiesHitler wielded great power and accomplished one of the things he aspired for Germany – lebensraum or more living space, using the opportunities for learning and politicking that being in power presented.Hitler had vast opportunities to shape a nation’s destiny and bequeath a lasting legacy, but his thirst for power so consumed him that it led to his ultimate downfall, leaving behind no contribution in the material or moral sense.Being a master manipulator, he was able to gain concessions from ranking officials of powerful countries and he scored some diplomatic victories, but he himself negated any headway he made in this aspect.   In short, Hitler wasted many opportunities that came his way, with the exemption of the opportunities that brought him to power.ThreatsHitler encountered opp osition within and outside the totalitarian state he established that were potential threats to his reign but their divisiveness did not create any real impediment.In the arena of international politics, there were countries that refused to have an alliance with Germany, thereby posing a threat to the actualization of his expansionist goals. Hitler also encountered some other challenges.   Economic problems became widely felt in Germany in the late 1930s, prompting Hitler forced to order, albeit hesitatingly, major defense cuts.AlternativesOn hindsight, Adolf Hitler, deranged as he may be, had actually let many opportunities and alternatives to running Germany in a way that many generations down the line would have been able to acknowledge with pride, pass him by.â€Å"Throughout his entire life, and particularly since the First World War, Hitler was dominated by a strong feeling of comradeship, loyalty and gratitude with the men who†¦had been faithful and devoted comradesâ €  (Schramm, 2007, p. 33) and he inspired confidence in his men even when the situation turned hopeless.He could have utilized people faith in his abilities to further rebuild Germany and leave behind something lasting.   Instead, what he left was an imprint of a leader who was like no other.ReferencesBraunbeck Jr., P. (1997). A military leadership analysis of Adolf Hitler. Thesis. Air Command and Staff College. Retrieved November 30, from http://www.au.af.mil/au/awc/awcgate/acsc/97-0609h.pdf.

Aims and Objectives of the Copthorne Hotel Essay

An aim is a long term goal that is set by a business in order to improve the quality and value of their company. The Copthorne hotel has four main aims. Their first main aim is ‘To Make a Profit for Shareholders’. The Copthorne hotel and the Millennium group is a plc, meaning their shares are sold to the public on the stock exchange. When a share of a business is bought, they become a shareholder, meaning they own a small stake in the business. They aim to increase their profits for the benefit of their shareholders, the more profit they are making, the higher the dividend their shareholders are going to get back. If for example the value of their shares decline in the stock market, the shareholders may wish to sell them, in order to invest in a company making profit, because in a more valuable company they will be paid a higher dividend. Their second aim is ‘To Increase Market Share’. Market share is the amount/percentage of a particular category of market owned by a certain company. The Copthorne wants to increase their Market Share in order to increase the popularity of the business. An increase in their market share would mean more rooms being booked, more weddings planned and more conferences put in place. All together meaning that the Copthorne would also see an influx in its income, meaning the company has the money to expand further and beat the competition. In order to this they rely heavily on their customers returning, and new customers coming through their doors. In order for this to happen however, they need to meet the customer’s high expectations and provide a high quality, good value for money service. Their third aim is to ‘Increase the number of hotels globally’. The millennium group currently have over 100 hotels worldwide, 13 of which are based in Europe. Over the last few years, the company has grown and expanded slowly, as the business becomes more popular. The term ‘floated on the stock exchange’ means that anyone can buy shares in the business, based on the information read in the company’s prospectus. This simply means that the Copthorne can raise money in order to expand. The Copthorne has been floated  on the stock exchange as it is a Public Limited Company (plc). A majority shareholder is someone who owns at least 51% of the shares in the company, meaning that they have the most influence of the Copthorne’s decisions, and therefore decide on where, when and how to expand. Finally, their last aim is to ‘constantly improve customer service’. Customer service means the quality of the service/goods given to the customer, whether it be before, during, or after. If a company provides a top quality customer service then they are more likely to retain their customers, and in addition attract new ones by word of mouth, meaning that the customer tells their friends, they tell their friends etc. Therefore it is extremely important for a company such as the Copthorne because the business is constantly trying to expand, and having good reviews plays a vital, big role in supporting this. Copthorne Objectives The objectives that the Copthorne set are the shorter term, smaller steps that they take in order to achieve their aims. However as the aims change over time due to external factors affecting the business, the objectives will change and alter as well. In order to achieve their first objective ‘to make a profit for shareholders’ they need to meet or exceed the financial targets set by the Millennium group. These targets may be to increase the numbers of people in the restaurant, sell more rooms, or lower their prices. Overall, their wish is to attract more people through the doors in order to make a profit, so that their shareholders can be paid back. Their second aim was ‘to increase their market share’. To do this they constantly monitor their global position against their competitors and expand globally within the continents they operate in. This means that they measure their success against their competitors, they constantly wish to be beating them and make bigger amounts of profit, so they have the financial room to grow and expand. To succeed in their third objective ‘to increase the numbers of hotels globally’ they try to open a new hotel in a major city across the world every year. By doing this not only are they achieving their aim but increasing the amount of income they get, and therefore helping to achieve some of their earlier aims. Their fourth and final objective is to provide excellent facilities and customer service measured by achieving 95% or more on customer satisfaction surveys, this is set in order to assist their 4th aim of trying to constantly improve customer service. When a customer is staying at the Copthorne they ask them to fill in a survey, these surveys involve questions to do with, the customer service, the rooms, the food, the facilities etc. If they manage to achieve this aim it is displayed on their website and in other advertisements on order to persuade people to stay, if someone sees that another person likes a business, and rates it highly, then they themselves are more likely to try and experience the high quality of service as well. Mission Statement The Copthornes mission statement is to ‘Get it right first time, every time and think like a Customer’. The ‘get it right first time and every time’ means that the staff working within the facility need to try and do everything perfectly, without fault, in their first attempt, there are no second chances as people tend to form their opinions on first impressions. The second part ‘think like a customer’ means that the staff and employees in order to maintain a high standard service need to put themselves in the customers shoes and think what would I expect from a hotel of such high standards? And they need to perform to this level. Overall this Mission statement helps the Copthorne employees stay focused, and stay on the right track to success. A high quality service results in the end in increased sales and therefore increased profits.

The Benefits Of Rural Small Business Grant - 1110 Words

Every state is offering what they call the rural small business grant program. This is actually available for those people who are situated in a town but dont have enough money to capitalize in having a business of their own. Fortunately the government is allotting millions of dollars in order to fund this grant. If you want to apply for a rural business loans, you need to apply for it. The process is actually simple and it takes a faster approval especially if you can fulfill the requirements. The internet is actually filled with articles so that you can have information about the terms and offerings of rural loans. This will also give you an idea if you qualify or not. It is also best if you plan already on the rural business that you†¦show more content†¦When selecting from variety of business ideas, know the ones available. In this way you will know the ones that would work out for you budget and local wise. One rural business idea is related to agriculture. This is in fact growing to be number one in the industry. You can actually tour visitors to your vineyard or country garden. If you dont like farming, then you can invest on a land with natural areas. You can create a business that would tour guest for workshops or photo sessions. There are also local products that you can sell. There is what you call micro eco farming. You can also grow something in your property especially if you have unique area and climate. Think of products that you only produce. You must have heard about rural u pick which is not something new but gaining popularity. In fact you can read success stories of people who venture in this and made a lot of money. Today a lot of people are so health conscious that they want to know their food source. If you own a nice place, you may want to establish a bed and breakfast. There is no need to spend much in renovating your area. If you area is good, you can allow visitors to do tent camping or other services for visitors. Your target market are people who are tired of staying at big hotels and want a real kind of rural experience. To better their survival chances, entrepreneurs and owners of small businesses in rural areas must successfully pitch their ventures toShow MoreRelatedGovernment Grants Essay1207 Words   |  5 Pagesgetting a new home. This is because several government grants for low income housing plans are available to help you obtain the much required financial support while looking for a home. The government has a lot of grants to offer to serve different others needs of the small earnings individuals. Of course, the grants for low income families are not just restricted to starting a company and to build a brand new house. In addition to it, the grant is extended to meet most from the fundamental needs ofRead MoreWhat is Lifted Imagery?1631 Words   |  7 Pages Lifted Imagery is UAV-based aerial media provider targeting the needs of the real estate marketplace. 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The Proven Political Genius of Abraham Lincoln - Free Essay Example

Sample details Pages: 5 Words: 1418 Downloads: 5 Date added: 2019/10/30 Category People Essay Level High school Tags: Abraham Lincoln Essay Did you like this example? The Lincoln prize winning book by Doris Kearns Goodwin Team of Rivals aims to prove the secondary title of the book. The Political Genius of Abraham Lincoln. Goodwin in her introduction opens the book showcasing the soon to be comrades who at the present time were rivals for the nomination for president in the brand new Republican party in the the election of 1860. Goodwin states that out of these team of rivals and future cabinet members in the Lincoln administration Lincoln would emerge the undisputed captain of the most unusual cabinet. Goodwin, also dispels the myth that Lincoln had battles with depression. I had assumed that Lincoln suffered chronic depression. On the contrary even during the worst days of the war, he retained his ability to function at a very high level. However, while Goodwin explores and dispels multiple myths in the introduction she establishes her thesis This, then, is a story of Lincolns political genius revealed through his extraordinary array of personal qualities that enable him to form a friendships with men who had previously opposed him; to repair injured feelings that, left untended, might have escalated into permanent hostility to assume responsibility for the failures of subordinates; to share credit with ease; and to learn from mistakes. Goodwin proves her case throughout the 754 page book and this is shown in three time periods of Lincolns life Lincoln his strategy during the Republican Convention in Chicago, his campaign for president including the forming of his cabinet, and bot h his foreign and domestic relations during his presidency. Don’t waste time! Our writers will create an original "The Proven Political Genius of Abraham Lincoln" essay for you Create order Goodwin weaves a thread of 249 pages of introduction to the cabinet members of the Lincoln administration who in 1860 were vying for the chance to be president. New York Senator William H. Seward, Ohio governor Salmon P. Chase, and from Missouri Edward Bates who was a statesman and a judge. Goodwin establishes a lengthy case that these other gentlemen were made ready for the office of president in those 249 pages. But one fact is laid hidden in those pages about Lincoln and his way with people to make them smile, forget, and laugh. When Lincoln was a travelling attorney in Illinois travelling the circuit trying cases. When the day of trying cases was over No sooner had everyone settled in than the call would come for Lincoln to take center stage. He would start weave stories for the onlookers in attendance they were in full laugh till near daylight. This characteristic would prove critical and win the nomination for Lincoln during the Republican convention in Chicago in 1860. Lincoln knew that the way to winning the nomination was to play it cool and keep a leveled head. He told those who were working to get him the nomination leave the delegates in the mood to come to us, if they shall be compelled to give up their first love. The other three nominees Bates, Seward, and Chase may have been better suited by others for the office of President. Each one had offended someone or not had enough votes to win the nomination from the Republicans for President. Only one man had thought through the long game of the convention and the subsequent path to nomination Abraham Lincoln the Republican nominee for president in 1860. Once the events at the Republican convention had occurred, Lincoln set about organizing his campaign to become the sixteenth president of the United States. A task which he knew was one that he could not accomplish on his own. He would need to the help of his former rivals Chase, Bates and especially Seward who would later become his right hand man Goodwin would observe. During, the formation of his presidential campaign surrogates Lincoln would experience a foreshadowing of a political thorn in his side from the future Secretary of Treasury Salmon Chase. Lincoln displayed his political prowess by not replying to letter from Chase asking him to feel sorry him for his home state did not vote for him at the convention. While Lincoln worked to enlist the cooperation of all his rivals he knew that the active support of William Henry Seward would be pivotal to the his campaign. Not only did Lincoln need his rivals for his political for his presidential campaign but also his cabinet. Goodwin displays Lincolns genius when he was asked why he fought to get his rivals in his cabinet. We needed the strongest men of the (Republican) in the Cabinet. We needed to hold our own people together. I had looked the party over and concluded these were the very strongest men. Then I had no right to deprive the country of their services. The diplomatic skills of Lincoln were on full display Goodwin states during the his presidency by his treatment of generals, his dealing with loss, and his political prowess to end slavery. Before Lincolns first inaugural address, Seward looked it over and found it to be lacking in tact. Sewards revisions are evident in nearly every paragraph. He qualified some (statements) removed rough edges in others. Lincoln received his first lesson in diplomacy from his Secretary of State before his inauguration. Lincoln would quickly return the favor before Seward would send an incidary letter to the British in fear that they would back the Confederate States of America. The incidary letter had the potential to open the Civil War on two fronts. The quickly learned art of foreign relations of Lincoln avoided a war with France and Britain. Lincolns unseen hand had shaped critical policy. Only three months earlier the frontier lawyer had confessed to Seward that he knew little of foreign affairs. When dealing with his Generals was able to aptly manage the job of being both a diplomat and a Commander-in-Chief. During an interaction with General Butler, Lincoln requested, When you see me doing anything that for the good of the country ought not be done, come and tell me so and why you think so. The statement made to Butler was indicative of how he handled his Presidency. While Goodwin points out in the book that Lincoln was not without flaws for not firing the head of the War Department Simon Cameron until a year after his installation and place Edwin Stanton. A lawyer who humiliated him (Lincoln) in Cincinnati six years earlier. Despite the remarks Stanton made about Lincoln he was able to get past them for the good of the nation. After nearly a year of disappointment with Cameron, Lincoln had found in Stanton the leader the War Department needed. According to Goodwin the lethal threat to his administration did not come from the Civil War but from within his cabinet. Salmon Chase proved to be a cruel thorn in the side of Lincoln since Chase who constantly was working to usurp the president in his own administration. While the Diplomat-In-Chief was aware of Chases presidential desires he knew he needed him for the Secretary of Treasury. In two months since congress adjourned, Chase had sold more than $45 million in bonds and the demand for the bonds was steadily increasing. However, Chases prowess in treasury could not overpower his desire to be president. When Chase submitted his resignation for a third time as an act of symbolism hoping Lincoln would refuse it. Lincoln accepted, and Goodwin points out Chases flaws He thinks he has become indispensable to the country He also thinks that he ought to be president. The Lincoln administration and life can be summed up by a conversation Lincoln had with a colleague Joshua Speed after the Executive Order of Emancipation Proclamation. During the conversation, the two discussed a dark depressing period in Lincolns life just some 20 years prior and his thoughts of suicide and why he didnt. He had done nothing to make any human being remember that he had lived. Goodwin proves towards the end of her book after Lincolns death as a result of an assassination by John Wilkes Booth Lincolns place in history. The deathless name he sought from the start had from the start had grown far beyond Sangamon County and Illinois, reached across truly United States, until his legacy as Staton had surmised at the moment of his death, belonged not only to America but to the ages-to be revered and sung throughout all time. Despite Lincolns lack of foreign and domestic policy experience, and military strategy and interaction with Generals. Goodwin proves Lincoln was a po litical genius who adapted to situations and brought rivals together who in return would hold a fractured Union together.

The Worm in the Apple - 707 Words

The worm in the apple John Cheever is an American novelist, who gained his popularity as a short-story writer, for which he was awarded with Pulitzer prize for fiction. His work mostly deal with the duality oh human nature corroborated by cultural and psychological background. And his short story titled â€Å"The worm in the apple† is not an exclusion. The story unfolds very smoothly and evenly in spite of of the stirring and at the same time troubling subject of the matter. We get acquainted with the main characters – The Crutchman family â€Å"so very very happy and so temperate in all their habits and so pleased with everything that came their way†, due to the anaphoric repetition the author creates intensification, that states the problem –†¦show more content†¦For everybody the Crutchmans family apple is perfect, but inside, it is repellent. With the help of the atmosphere the author shows his own discourse about the problem – for him this familys way of life is ridiculous and absurd. He dwells upon it with tongue in cheek. It seems that characters are everywhere but not in their family just because they know and understand the despair and ruefulness of their little family theater. One more theme is relationships between parents and children. And one more time we see the worm: the mother who loves one child more than the other one, the mother who is jealous of her own daughter. And that of course cannot but contributes to Rachels and Toms future lives. Having condemned her own life, Helen does the same about their childrens ones. Speaking about the language, it contributes to the whole effect of the story. It opens with the sentence that sounds like a contradiction the Crutchmans are so happy that everyone necessarily believed that they are not. It is impossible not to notice the irony of Cheever – they are so so so very happy. This usage of numerous adjectives makes the story emotional and intense. Cheever creates the increase of tension by long sentences (he was at the communion rail, the fifty yard line). Many of them are 4-5 lines. But for slatting the problem the author uses simple short rhetorical questions. There arent many stylistics devices in the text and the title of the story is maybe, the mainShow MoreRelatedThe Iphone Of The Ipad Craze1396 Words   |  6 PagesAnd now, we re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone (Iphone Quotes, 2001-2014).† Steve Jobs said this of his company, Apple, which has transformed the world around us. Over the years, the iPhone has evolved from the original to the latest iPhone. This relatively new technology integrates numerous devices that people used to carry into one little device that fits in yourRead MoreLab 1 Mealworm Behavior Worksheet 1 1050 Words   |  5 Pagespaper clip Mealworm will stay still Mealworm becomes still Drops of apple juice placed near mealworm Mealworm will move towards apple juice and then drink it The mealworm moved towards the apple juice and began drinking. Air blown on mealworm’s head Mealworm becomes still The mealworm moves away from air blown on its head Slice of apple introduced The mealworm moves towards the apple slice and begins eating. Moved towards apple and began to eat Alarm beeps near the mealworm Mealworm will stay stillRead MoreAmerican Society Is A Box Of Apples964 Words   |  4 Pagesa box of apples. When you open the box it looks like all of the apples are in good condition. However as you start reaching the bottom you find the bad apples, the ones that are bruised, expired, and have worms in them. I am those apples I was bruised because of my race, expired because of my ethnicities, and filled with worms from the nationality that I was not a part of. Race, ethnicity, and nationality are these qualities that defines a bad apple versus a good apple, a tainted apple or cleanRead MoreDescription Of A Photo Journal Assignment1300 Words   |  6 Pagesnot quite go over in class and they all tie in with each other. When I was walking down one of the trails at the park, I came across grass, trees, flowers and worms. All of these pictures that I took are part of ecosystem essentials. Grass and worms are examples of biotic ecosystem operations. Grass is an example of a produce r whereas worms are examples of decomposers. Grass is an example of a producer and all producers are plants (570). Producers produce all of the food that we eat. 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AIS Transactions on Human Computer Interaction †MyAssignmenthelp

Question: Discuss about the AIS Transactions on Human Computer Interaction. Answer: Introduction Business communication is indisputably one of the most critical subjects to explore. Even though it has been ignored by most researchers and scholars, it should be appreciated that this subject is one of the factors that keep any business in positive progress. Businesses that use good communication systems are likely to succeed as opposed to those that do not or use poor strategies(Leonardi, 2014). On the same note, the use of social media in the place of work has brought a lot of impact ranging to the way things are done therein to the success of the business itself. This fact means that business to a large extent is dependent on communication. This paper presents a report of research that was previously done concerning the impact of the use of social media in the workplace. For the research, Canva organization was chosen as the case study. The effects of active internal communication and the use of virtual employee interaction were selected as the subject matter. In the case of social media and virtue interaction, the internet process of Bitrix was selected. This report will identify the company and give its brief background, explore the impact of social networking on job performance, look at the future of digital workforce and workplace, unveil the effects of social media in the workplace and lastly report on the media theory, concept and knowledge transfer process. The organization background Canva is a company that is involved in free graphic design that was established in the year 2012 in Australia serving as the most extensive yearbook company in the whole of Australia. The company has been associated with a rapid market involvement based on the fact that it got 75,000 users in the first business year(Meraz, 2014). In 2016-2017 calendar year, its revenue increased from $AU 7.8 to $AU 23.5 million, a good indication of positive progress. Because the company specializes in the professional picture and banner printing, it becomes, therefore, imperative to have mutual communication and interaction with the employees, a step that promotes invention and innovativeness. Canva has some loopholes that ought to be closed for maximum performance. Sometimes it registers failed communication due to the use of inappropriate methods of communication. Employees need to communicate to and with each other at any time of the day forming a virtual online group. It is due to this reason therefore, than the company ought to embrace more sophisticated digital communication to ease connectivity between its employees thus improving performance. Evidently, the use of social media networking and constant communication and sharing of ideas and other information within the employees in Canva has brought about some felt effects(Leftheriotis, 2015). From the previously conducted research on the same, it has been found that employee performance is entirely dependent on the use of intranet and interaction as this has brought about motivation in the company(Hudson, 2015). The two outstanding variables, in this case, are the employees and the management. This research found out that transfer of implicit knowledge has at the end of the day brought about explicit knowledge. Interaction has also brought about ethics acquisition and adherence. The so acquired understanding will affect the job performance as well as the problem-solving skills. The future of digital workforce is appealing and promising. Most of the companies worldwide, of which Canva is part of, are continually acquiring the idea of digital connection amongst all the company stakeholders for the betterment of its operations(Kim, 2017). Just as the social media is threatening to overtake the mainstream media in the dissemination of information and new ideas, it is also threatening traditional ways of communication and interaction in the modern day organizations(Romero, 2016). As a result, therefore, it is expected that tomorrow management and all aspects of the organization will be controlled digitally and that the old practices will be dropped. For instance, an employee will not be obliged to signing a hard document to prove his/her attendance. Instead, the employee will need to log into the system, and it recognizes him/her(Kim Y. , 2015). Again on the same note, employees will be in a position to work online at their convenience and in the comfort of thei r homes. Impact of the social media in the workplace According to the previously conducted research concerning Canva organization, it has been found out that the use of social media has various effects in the workplace. Firstly, it has brought about teamwork and social cohesion within the employees(Ngai, 2017). It is true that when we come together great things happen. The indisputable fact remains that one mind cannot beat ten minds. It is through social media that employees have come together and started working together as a team(Archer-Brown, 2014). Currently, the success of Canva organization is attached to teamwork and cohesion brought about by the use of virtual connectivity. Another outstanding effect of the use of virtual connectivity in Canva is improved performance. Due to a virtual system of connection, employees have actively generated valuable ideas that have boosted that performance of the company(Faraj, 2015). Inventions and innovations have also been witnessed as a result of the use of social media in Canva. Increased rate of production is yet another noticeable impact that has been brought about by the use of social media in canva(Moqbel, 2015). Employees have developed a sense of belonging to the company and have a feeling that the company belongs to them and therefore they must give the best. This fact has resulted in increased output hence increased revenue. While social media has proven to be very crucial in improving the togetherness and productivity of an organization, it should be appreciated that it has varying negative effects. Firstly, it forms a basis for the development of workplace romance, something that reduces performance. Secondly, employees may use it for unprofessional social interaction thereby reducing performance. Thirdly, some employees take its advantage in building their social profile rather than working for the best interest of the company. The solution to all the problems mentioned above is good policy prescription. The organization should have well defined policies stipulating the dos and donts when using social media and virtual connectivity in the workplace. The media theory, knowledge and transfer process The knowledge transfer process is entirely dependent on communication and in this case communication over the internet. According to the research conducted to give this report, it has been found that the laying out of strategies that bring about the betterment of the company depends on the communication process. This statement is to mean that if a communication process is weak than the business performance is poor(Heinrichs, 2016). On the same note, companies with useful information dissemination and knowledge transfer processes stand a more significant chance to succeed as opposed to those that use poor knowledge transfer strategies(Schermerhorn, 2015). In order make sense out of this fact, the implementation of any business ideas and plans will be put into reality through effective communication and this case social media interaction. Training employees on critical issues will also be made more accessible by virtual interaction Conclusion Human beings from all walks of the world feel good when they interact and share ideas and feelings about any subject. This interaction acts as a motivating factor that prevents boredom and improves performance. If this aspect is incorporated in the modern day businesses, then they would automatically succeed. The use of social media and virtual connectivity has placed many companies and corporations in a better place than they were before implementation of the connectivity. Employee job performance and activity in the workplace has been improved thereby increasing per unit production. Therefore, the use of social media and virtual connectivity has positively impacted performance and output. Recommendations Social media and virtual connectivity in the workplace have brought about the success of many companies. As a business communication scholar, I would, therefore, feel obliged to recommend the use of social media and virtual connectivity to all companies willing to have positive results. Undoubtedly, virttual connectivity amongst the employees will bring about increased performance, and this is the ultimate goal of any company. Just as Canva organization has succeeded as a result of Bitrix intranet, so with other organizations that implement this approach succeed. References Archer-Brown, C. (2014). Strategic knowledge management and enterprise social media. Journal of Knowledge Management, 37-45. Faraj, S. (2015). The different influence of social media affordances on online communal knowledge sharing. Journal of Computer-Mediated Communication, 4 (7), 54-66. Heinrichs, J. (2016). Influence of social networking site and user access method on social media evaluation. Journal of Consumer Behaviour, 4 (7), 23-40. Hudson, S. (2015). The influence of social media interactions on consumerbrand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 7 (89), 34-50. Kim, A. (2017). Do social media marketing activities enhance customer equity? An empirical study of the luxury fashion brand. Journal of Business Research, 7 (9), 45-50. Kim, Y. (2015). Influence of social media uses on discussion network heterogeneity and civic engagement. The moderating role of personality traits. Journal of Communication, 5 (8), 36-50. Leftheriotis, I. (2015). Using social media for work: Losing your time or improving your work? Computers in Human Behavior, 7 (9), 39-46. Leonardi, P. (2014). Social media and their affordances for organizing: A review and agenda for research. Academy of Management Annals, 45 (32), 65-70. Meraz, S. (2014). Is there an elite hold? Traditional media to social media agenda setting influence in blog networks. Journal of Computer-Mediated Communication, 45 (6), 67-87. Moqbel, M. (2015). Enterprise social media use and impact on performance: The role of workplace integration and positive emotions. AIS Transactions on Human-Computer Interaction, 4 (8), 25-27. Ngai, E. (2017). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 4 (7), 37-45. Romero, D. (2016). Influence and passivity in social media. In Joint European Conference on Machine Learning and Knowledge Discovery in Databases. Springer, 2 (5), 33-45. Schermerhorn, J. (2015). Management: Foundations and Applications. John Wiley Sons, 5 (7), 45-90.