Sociology GCSE mass media notes Essay Example for Free

Sociology GCSE mass media nones Essay novel media anything that uses new technology that usu completelyy involves most process of convergence e.g. phones as they stick out outright access the internet. New media is likely to be digital, interactive and dispersed (not controlled by a single source of professionals). Democracy rule by the people for the peopleConsumer federation builds as it is cheaper and quicker for companies to advertise on the internet Exploits WC and MEGs through password, stereotypes, folk devils and media ampflication Faster for many functions such as advertising and research etc Reinforces digital divide as the RC argon more likely to posses new media The internet enables us to be democratic as it entirelyows us to see and research schooling Increases social isolation as those without new media feel less involved. Allows us to micturate more knowledge and enhances us intellectually Higher stake of poisonous demeanor betideing e.g. fraud, ille gal downloads and paedophiles of infantrens websites Widens consumer fillingLack of regulation many things go uncensored and undiscoveredInfotainment the replacing of intelligence agency development by entertainmentEnhances the business office of the tycoonful, risking democracy as we only see information from the side of those in powerTheoretical viewsFunctiona inclination of an orbit media reinforces social rule through the NVs placement Marxist division of labour is kept as WC notifynot become socially mobile due to poor access to information Feminist dislike how women atomic number 18 portrayed women that go against portrayal are seen as deviant Functionalist socialises us with NVs, gender roles etc Marxist selective as it exploits the WC it is forever and a day from the point of view of the RC and those in power Feminist dislike how women are portrayed women that go against portrayal are seen as deviant Functionalist no worry with it as it provides informa tion Marxist dislike as it benefits the RC and reinforces the digital divide Feminist dislike as it pre displace women in a derogatory counseling e.g. pornographyThe Press non unexclusively owned media that primarily communicates the news they are profitable organisations Broadcasting lots is financed privately PBS is not profit making, CSB is private and the BBC make profit through TV licenses with prices decided by the government.Media affect on demeanourThe hyperdermic syringe model The media has power over its audition it can control and persuade people. The earshot receives its daily injections of information from the media and this determines demeanor. It has an immediate effect o the audience as the media controls us. Evidence to support the HSMLab experiments were conducted by Bandura Ross and Ross Liebert and Baron. Bandura children who watched wildness were more likely to hit the doll with a mallet. However, there were no separate toys to play with and the c hildren were aware this was hopeed from them. Liebert and Baron Children that watched military force were given the option to help or hurt close toone when illuminate came on, indicating a child in another room needed help with a game.Many clicked hurt, which sent an electric shock. However, lab experiments do not measure long term affects and we cannot isolate media as a variable. The uses and enjoyment model is used to argue against the HSM. The uses and gratification model The media does not use us we use the media. This theory is how the media is used to actively satisfy peoples needs based on their ability to exercise choice and control. Audiences actively seek media for specific gratifications and this theory deals with why media is chosen, what purpose media serves, and how media competes with other media sources to meet satisfaction. We retain information from the media based on five factorsInformation e.g. wildlife programmes person-to-person Identity e.g. religiou s TVPersonal relationships e.g. Jeremy KyleEntertainment e.g. galactic BrotherDiversion/Escapism e.g. soapsThe decoding approach We use the media to support the value we al establishy ingest, not give us new ones. McQuall suggests that the audiences are active decoders of the content of the media and micturate contrary interpretations in terms of Selective retention remembering reliable information if it has significance to you Selective characterization only exposing yourself to what you want or need well only watch things if they support our set Selective perception we all understand parts of the media in different ways and use it in different ways The media has an immediate effect on the audienceThe media does not have an immediate effect on the audienceMarxist it has a negative immediate effect on the audience as they control us to have particular behaviour e.g. hierarchy Decoding approach we expose ourselves to what we chose so only learn what we hankering to lear n Hyperdermic syringe model the media controls our behaviour as we are given daily injections Selective retention we only remember the information that factor something to us Imitation we copy what we seeSelective exposure we only expose ourselves to the media that interests us Functionalists believe values are learnt through the mediaSelective perception we all interpret the media in different ways, so our behaviour is not immediately or directly affected in the same wayMedia can also be to blame for deviant and criminal behaviour Media affectsExplanationImitationThe audience are do workd by what they see to the extent that they copy the images and messages they are candid to. Children in particular are prone to un very and often engage in violent and inappropriate behaviour as a result. SensitisationThe audience hears and sees a lot of images in the media that makes them more aware of the consequences of the behaviour. They are less likely to engage in the behaviour and i nstead are likely to report to the police or intervene if the behaviour is witnessed. For example, child abuse reports went up due to coverage in soaps DesensitisationIf an audience is exposed to violence in most of the media output, they begin to believe what they see is figure and are therefore no longer shocked by it in real life Cathartic effectSex and violence in the media helps the audience to release inbuilt tensions and anxieties. By watching the behaviour there is no need to engage in it. Sex offenders are treated with pornography Disinhibition trigger-happy and sexual images become so common that the audience no longer feels embarrassed or ashamed to behave in this way as they deal it is normalMoral panic the false worry about people and deviance/crime in society Deviance amplification model1) A small sort out of people commit some act of deviance2) The media pick up on the interesting story a problem group is identified3) The media sensationalise the news to grab the attention of the audience4) Causes of the deviant behaviour are simplified for easy explanation e.g. bad parenting5) The group is labelled as folk devils and stereotyping occurs other incidents of this deviant behaviour are made into news and it seems more common than it really is6) A moral panic develops and the mankinds concern is aroused at the real or imaginary holy terror posed to society the media campaign for action to be taken against the perceived threat7) More social control politicians, police and magistrates respond to public demands as shown in the media, and law-and-order campaigns are begun to stamp down on the deviantsThe impact of media on society todayPrimary socialisation the first place to learn the norms and values of society the familySecondary socialisation other areas of your life in which the value system is reinforced or, in some cases, contradictedFunctionalists believe the media is beneficial as it reinforces social order Marxists dislike the media a s they reinforce the hierarchy of the RC over the WC and false shed light on consciousness Feminists dislike the media as it reinforces gender roles and patriarchyWhat the media reinforcesThroughGender rolesChildrens programmes advertsPatriarchySoaps music videosPolitical socialisationDebates the newsGlamorisation of violenceSoaps video gamesHegemonic masculinityCompetition between men soapsStereotypesSoapsGlobal culture when the culture of one community spreads realitywide through media and, globally, people are exposed to this culture. It is also known as media imperialism. Mass culture the culture shared by the majority of society due to a general interest in certain(a) things the media presents Media dominates family life whereas before families were hardworking, hierarchical and communicative around the hearth, families today have their living rooms organised around the TV (the substitute hearth) and other media devices dominate leisure time.Identity who you are as a person this can be influenced by what we see in the media as, nowadays, people use the media to suffer and explore their identities. The media shapes our views on what we should be consuming and what we should be like.The medias representation of age, gender ethnicityChildrenRogers argues that children are presented as either angels or devils. The impact of this is that children are not held accountable for their actions if they are angles. However, it they are devils, they experience negative interaction as they are to blame. These stereotypes lead to labelling YouthsThe news amplifies stories on youths to make their devious and criminal behaviour appear more common. Teens become folk devils as they are all believed to be delinquent. Cohen says that the young as used as scape goats for societys own issues and this can lead to a self-fulfilling prophecy. AgeAs children are easily manipulated, gender stereotypes are reinforced through TV programmes. This is known as age patriarchy . ElderlyGrumpy conservative, stubborn and resistant to social change Mentally challenged deteriorating healthDependent burden on the younger coevalss as they are weakElderly women grey hair, old clothes being different is being mutton Men have higher status as world leaders, politicians etcWe are an age denying societyEthnicityPeople are free to upload on the internet as they wish so racism can happen on the internet or dangerous cults can start online YouTube is not moderated so various videos can be uploadedImpact of media on society1) socialization2) Mass culture3) Effects family life4) Reinforces and causes stereotypes on age gender and ethnicity 5) Effects behaviour and can create violence audience effect models 6) policy-makingly socialises usPolitical socialisation your learning of political values, beliefs and preferences Whipping system when an MP is told they need to vote in favour of their companionship or they volition no longer be a part of it Rebel MPs Mp s that do not vote the way of their party Political spin (spin doctors) write speeches with sound bites that can be used as newspaper headlines Curtis and Mair (2008) believe thatThe concentrate has too much influence on how people voteNegative coverage of politicians and politics has discouraged people from voting If readership of newspapers declines thenNewspapers ability to influence the outcomes of general elections leave alone also have declined Fewer people will be exposed to the press supposedly negative coverage of politics and politicians that discourages people from voting at allThe media promote democracyThe media restrict democracyBecause the media in Britain are not controlled by the state, the risk of censorship by governments is reduced, and free speech is protected. Journalists are free to report as they wish within legal limits The media reflect the conservative views of their wealthy owners. While journalists are often critical and expose wrongdoing, they will frequently avoid issues which might cost them their jobs by upsetting newspaper owners or TV station bases The wide variety of privately owned media means a hurtle of opinions are considered and public debates take place.By criticizing the actions of governments, the mass media can play an important watch-dog role and keep governments in touch with public opinion The variety of opinion presented is limited. Working-class political views such as strikes are rarely reported. The ideas and actions of the least powerful groups are the most likely to be excluded. Those who in some way present a challenge or threat to the existing way society is organised are presented as carefree or unreasonable extremists The media give an unbiased account of news. TV news has to be impartial News values, agenda-setting, norm-setting and other sources of bias mean only some issues are covered, and these are not presented in neutral ways.The media choose what to report and how to report it, and there fore provide a biased view of the world The media accurately reflect public opinions that already exist in society rather than creating new ones. People wouldnt read newspapers or view TV and websites unless they were providing what their audiences wanted The media do not simply reflect public opinion, but actively form and manipulate it. People can only form opinions on the tooshie of the knowledge they have, and the media are primarily responsible for providing this knowledge.The owners of the mass media hold overwhelmingly conservative views, and their ownership gives them the power to defend their position by forming favourable public opinion Anyone can put his or her views onto the internet via blogs, social networking sites etc Only the rich have the resources necessary to publish and distribute a newspaper on a large scale, or to set up a television or radio station, and it is the wealthy that own and control the main means of electronic communication. The concentration of o wnership of the mass media is a threat to democracy, as a small powerful group of media owners can control access to ideas, information and knowledge. Those who wish to put forward alternative views to that presented in the mass media may not be allowed access to the media b their owners, and will therefore be denied any real opportunity to persuade public opinion of their ideasConcentration of press ownershipFunctionalists take the pluralist approach and they believe that the media isnt used by owners to control the audience but is available for secondary socialisation. Marxists take the conflict approach as they believe that the media is used by its owners to control the audience. Pluralist approachConflict approachA range of interests exist in society and no single group dominates Society is based on conflicting interests between different groups Media represents a range of different interests within society e.g. Womans Weekly, The Pink Paper and the Financial times Owners of the media are part of a minority who use their power to influence opinions in their own best interests Newspapers only give the audience what they want to receive i.e. the Sun does not have much international news because readers of the Sun do not want to read it, not because Rupert Murdoch does not want them to know Press owners have intervened directly to control content e.g. kindle Evans was hired as editor of the Sunday Times and was then allegedly fired from his post by Rupert Murdoch as a result of Evans political insurance policy If owners of the media tried to give us something we did not want, consumerism would decrease this is known as consumer power and would cause a decrease in companies profit marginThe Big Six the a few(prenominal) companies that own a vast majority of the press and world media. This is problematic as these companies can promote their own political beliefs and values through everything they own, meaning we are exposed to the owners own beliefs and val ues. They have the power to influence our views and beliefs. Consequences of press ownershipPolitical socialisation influences us to believe certain things and therefore affects the voting pattern and behaviour Negative portrayal of MEGsSupport those in power and authority to reinforce capitalism Presentations of different groups within society age, gender, ethnicity Ethnic presentations in the mediaBlack populations are presented as criminals. Cottle (1994) believes that this representation effectively hides racism and, through the hyperdermic syringe model, they believe they are criminal and this leads to self-fulfilling prophecy Sociologists argue that people from the groups internalise from the media that their lives are restricted and so they live the lives shown to them by the mediaAgenda setting the media can focus attention on some issues and ignoreothers. They dont tell us what to think but what to think about. This can affect political views and voting habits. Those w ho decide what makes the news are called gatekeepers as they have the power to influence what we think about. Norm referencing the media reinforces norms and values so we conform. Those who conform are viewed and shown in a positive light and those who dont in a negative light.This causes us to label people, leading to stereotypes. The cameras are always from the point of view of those in authority, giving a very selective view on what is happening. Defining New Values News doesnt happen journalists make news and have a list of things that make news. These are news values and, the more that are satisfied, the better the news is. This affects our understanding of events. Profit motive Media is about money owners and companies restore this from advertisers.The advertisers must be satisfied with what goes on the news and the media listen because they want the money. Laws there are laws in place saying what the media can and cant share, so laws have a large impact on what goes on t he news and how the news is presented. Digital natives have grown up in the digital world using new media to communicate there is a digital divide between digital natives and novices. Digital novices have been born into a generation that used old media to communicate and new media has been introduced within their lifetime, meaning they have to learn how to use it and have not grown up with it.The mass media and powerPress ownershipIn Britain, press ownership is concentrated in a few hold this could give some individuals in the media the ability to influence mass opinion. Some argue that, in order to keep democracy, press ownership should be spread between larger numbers of individuals. The pluralist approach to press ownershipAccording to the pluralist approach, a range of views and interests exists in society and no single group dominates. This range of views is reflected in the wide variety of newspapers and magazines available, so all political viewpoints are represented withi n the various publications that consumers can choose to buy.The pluralist approach rejects the idea that press owners control content. Instead, it suggests that newspapers simply give people what they want to read as, companies that fail to do so, are unlikely to succeed in competitive food market and are more likely to go bankrupt. So, this view states that consumers are the ones who influence content through their market power. The conflict approach to press ownershipAccording to the conflict approach, press owners are in a smashed position to put their own political views across. This is because, as owners, they are able to control content and they do so in favour of their own political and economic interests. Supporters of this approach point to several developments within the media to support their position. These include the increasing concentration of press ownership in the hands of a few companies and individuals and the emergence of multimedia (or cross-media) conglomera tes (such as News Corporation) that operate on a global, rather than national, scale. As a result of such developments, much of what people read comes from a few multinational media empires. The exercise of power within the mediaThe media have the power to select which issues are ignored and exploited. In doing so, they direct public parole and therefore affect what people think about it. This could give the media influence over peoples political views and their voting behaviour. The news media also have power in relation to norm referencing they are able to outline the acceptable boundaries of behaviour. The views and behaviour of some groups and organisations are presented positively, whilst others are presented negatively. Through nor referencing, positive images of some groups ad negative images of others are created, and this helps to shape public opinion. The internet and the distribution of powerSome sociologists argue that digital technology will lead to a reduction in powe r and influence of media power as it allows everyone to produce media content, rather than just consume it. For this reason, the internet could help to safeguard democracy by spreading the power to communicate and to exert influence more widely among different individuals and groups. Because anyone can upload information, comment on information given, contactpoliticians etc, they can exert influence.They can also find out about pressure groups (such as Greenpeace) or issues such as global warming. In this way, the internet could endow people and provide them with more opportunities to participate in politics. Other approaches, however, question how far the internet has increased political participation and empowered people as most people use the internet for things like shopping rather than for political reasons. Critics also argue that e-democracy requires expensive technology and funding to start up and maintain so not everyone can get involved.The press is free becauseThe press isnt free becauseMembers of the public exercise control through our market power. We can easily switch newspapers if we are unhappy with what we read. Hence, the market controls content and the consumer is sovereign There has been an increasing concentration of press ownership in the hands of a few companies and individuals meaning smaller companies have been swallowed by media giants Owners cannot simply dictate content but have to give us what we want to buy multimedia conglomerates operate on a global rather than a national scale so a small number of multinational companies now have interests in media across the globe There is freedom to set up new newspapers if existing ones do not meet market demands Multimedia conglomerates such as News Corporation have emerged as a result of other companies merging togetherThe media is an ISA used to teach us the norms and values of a capitalist society. The media is controlling us.